[MLA] 95% normalized

[Bob Katz]

Hi, Kevin.


Annoyance has something to do with it, and yes it's pretty hard to 
separate annoyance from perceived loudness of a highly compressed sound. 
But to my ears the less dynamic the recording and the more compression 
that is used --- the differences between loud and soft passages are so 
small that it sounds relentlessly loud. Louder than its LUFS would imply.


Bob


On 4/28/22 8:05 PM, Kevin Gross wrote:
> Bob, it sounds from your description that turning down MSNBC doesn't 
> exactly fix the problem. Loudness normalization should not be confused 
> with annoyance normalization.
>
> It used to be that I would have to adjust volume through a shuffled 
> playlist. Now that things are normalized, I still need to skip the 
> annoying tracks
>
> -kg
>
> On Thu, Apr 28, 2022 at 7:50 AM Bob Katz <bobkatz at digido.com> wrote:
>
>     Ian: I for one appreciate your incredible enthusiasm on your blog.
>
>
>     Well.....    using YouTube as justification for what is ultimately
>     an estimated uni-dimensional statistical value doesn't impress me.
>     What impresses me is your marketing ability. I am so tempted to
>     tell people that Ian Shepherd says that music platforms are
>     already 95% normalized!
>
>     9 out of 10 doctors say so, too!
>
>
>
>     At least we are moving forward and thanks for the article.
>
>
>     One thing we all are conveniently ignoring is that if you master
>     something stupid loud, so highly compressed and distorted, it will
>     sound louder than shit even if played 2-3 dB down in LUFS or SPL
>     compared to more dynamic material. So "stupid loud" is a way for
>     assholes to "beat" the normalized system.
>
>     I encounter this all the time in our bedroom with speech. MSNBC is
>     a highly compressed 24 hour news station. It's the squishy,
>     spongey kind of compression which I'm sure you know. So it's not
>     "stupid loud" but even so it illustrates what we're up against. 
>     Even though MSNBC is loudness normalized with dialnorm, it sounds
>     so unrelentless that I typically turn down the bedroom monitor 3-4
>     dB below that of more dynamic stations and material with the same
>     dialnorm value.
>
>
>     Bob
>
>
>
>     On 4/28/22 8:54 AM, Ian Shepherd wrote:
>>
>>     Hi All,
>>
>>     Now Apple are enabling Sound Check by default, I got curious
>>     about normalization statistics. I was really pleased by what I
>>     found, so I’m sharing it with you in case it’s helpful when
>>     talking to any of your clients…
>>
>>     https://productionadvice.co.uk/95-percent-normalized/
>>
>>     Of course there are plenty of places where normalization isn’t
>>     active, but another positive bit of news recently is that I
>>     measured the first 30 mins of Soundcloud’s Top 50 playlist, and
>>     the maximum short-term loudness of most songs was typically -7
>>     LUFS except for very brief moments, and maybe half the songs
>>     maxed out at -10 or -11 LUFS.
>>
>>     Of course we would still like it to be lower, but at least it
>>     wasn’t the -4 LUFS fiasco that I feared !
>>
>>     Cheers,
>>
>>     Ian
>>
>>
>>     ***
>>     Ian Shepherd
>>     Mastering Media Ltd <http://mastering-media.co.uk/> - Audio
>>     Mastering, Blu-ray and DVD Excellence
>>     http://twitter.com/ianshepherd
>>
>>     <http://twitter.com/ianshepherd>Mastering Media Ltd,
>>     Kemp House, 152 City Road, London, EC1V 2NX
>>     Registered in England and Wales
>>     Company No. 073500450
>>
>>     Tel. +44(0)1487 842498
>>
>>
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>     -- 
>
>     If you want good sound on your album, come to Bob Katz
>     407-831-0233 DIGITAL DOMAIN MASTERING STUDIO Author: *Mastering
>     Audio* Digital Domain Website <https://www.digido.com/> No trees
>     were killed in the sending of this message. However a large number
>     of electrons were terribly inconvenienced.
>
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-- 

If you want good sound on your album, come to Bob Katz 407-831-0233 
DIGITAL DOMAIN MASTERING STUDIO Author: *Mastering Audio* Digital Domain 
Website <https://www.digido.com/> No trees were killed in the sending of 
this message. However a large number of electrons were terribly 
inconvenienced.
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