<html>
  <head>
    <meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
  </head>
  <body>
    <p>Hi, Kevin. <br>
    </p>
    <p><br>
    </p>
    <p>Annoyance has something to do with it, and yes it's pretty hard
      to separate annoyance from perceived loudness of a highly
      compressed sound. But to my ears the less dynamic the recording
      and the more compression that is used --- the differences between
      loud and soft passages are so small that it sounds relentlessly
      loud. Louder than its LUFS would imply. <br>
    </p>
    <br>
    <p>Bob</p>
    <p><br>
    </p>
    <div class="moz-cite-prefix">On 4/28/22 8:05 PM, Kevin Gross wrote:<br>
    </div>
    <blockquote type="cite"
cite="mid:CALw1_Q3PirfCAFpGM_XvQt0m2D0PxS-_4JH0NFP=oxO2sSPY-g@mail.gmail.com">
      <meta http-equiv="content-type" content="text/html; charset=UTF-8">
      <div dir="ltr">
        <div dir="ltr">
          <div>Bob, it sounds from your description that turning down
            MSNBC doesn't exactly fix the problem.
            Loudness normalization should not be confused with annoyance
            normalization. <br>
          </div>
          <div><br>
          </div>
          <div>It used to be that I would have to adjust volume through
            a shuffled playlist. Now that things are normalized, I still
            need to skip the annoying tracks</div>
          <div><br>
          </div>
          <div>-kg<br>
          </div>
        </div>
        <br>
        <div class="gmail_quote">
          <div dir="ltr" class="gmail_attr">On Thu, Apr 28, 2022 at 7:50
            AM Bob Katz <<a href="mailto:bobkatz@digido.com"
              moz-do-not-send="true" class="moz-txt-link-freetext">bobkatz@digido.com</a>>
            wrote:<br>
          </div>
          <blockquote class="gmail_quote" style="margin:0px 0px 0px
            0.8ex;border-left:1px solid
            rgb(204,204,204);padding-left:1ex">
            <div>
              <p>Ian: I for one appreciate your incredible enthusiasm on
                your blog. <br>
              </p>
              <p><br>
              </p>
              <p>Well.....    using YouTube as justification for what is
                ultimately an estimated uni-dimensional statistical
                value doesn't impress me. What impresses me is your
                marketing ability. I am so tempted to tell people that
                Ian Shepherd says that music platforms are already 95%
                normalized! <br>
              </p>
              <p>9 out of 10 doctors say so, too!</p>
              <p><br>
              </p>
              <p><br>
              </p>
              <p>At least we are moving forward and thanks for the
                article. <br>
              </p>
              <p><br>
              </p>
              <p>One thing we all are conveniently ignoring is that if
                you master something stupid loud, so highly compressed
                and distorted, it will sound louder than shit even if
                played 2-3 dB down in LUFS or SPL compared to more
                dynamic material. So "stupid loud" is a way for assholes
                to "beat" the normalized system. <br>
              </p>
              <p>I encounter this all the time in our bedroom with
                speech. MSNBC is a highly compressed 24 hour news
                station. It's the squishy, spongey kind of compression
                which I'm sure you know. So it's not "stupid loud" but
                even so it illustrates what we're up against.  Even
                though MSNBC is loudness normalized with dialnorm, it
                sounds so unrelentless that I typically turn down the
                bedroom monitor 3-4 dB below that of more dynamic
                stations and material with the same dialnorm value. <br>
              </p>
              <p><br>
              </p>
              <p>Bob</p>
              <p><br>
              </p>
              <p><br>
              </p>
              <div>On 4/28/22 8:54 AM, Ian Shepherd wrote:<br>
              </div>
              <blockquote type="cite">
                <div><br>
                </div>
                Hi All,
                <div><br>
                </div>
                <div>Now Apple are enabling Sound Check by default, I
                  got curious about normalization statistics. I was
                  really pleased by what I found, so I’m sharing it with
                  you in case it’s helpful when talking to any of your
                  clients…</div>
                <div><br>
                </div>
                <div><a
                    href="https://productionadvice.co.uk/95-percent-normalized/"
                    target="_blank" moz-do-not-send="true"
                    class="moz-txt-link-freetext">https://productionadvice.co.uk/95-percent-normalized/</a></div>
                <div><br>
                </div>
                <div>Of course there are plenty of places where
                  normalization isn’t active, but another positive bit
                  of news recently is that I measured the first 30 mins
                  of Soundcloud’s Top 50 playlist, and the maximum
                  short-term loudness of most songs was typically -7
                  LUFS except for very brief moments, and maybe half the
                  songs maxed out at -10 or -11 LUFS.</div>
                <div><br>
                </div>
                <div>Of course we would still like it to be lower, but
                  at least it wasn’t the -4 LUFS fiasco that I feared !</div>
                <div><br>
                </div>
                <div>Cheers,</div>
                <div><br>
                </div>
                <div>Ian <br>
                  <div>
                    <div
style="color:rgb(0,0,0);font-family:Helvetica;font-size:12px;font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration:none"><br>
                      <br>
                    </div>
                    <div
style="color:rgb(0,0,0);font-family:Helvetica;font-size:12px;font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration:none">***<br>
                      Ian Shepherd<br>
                      <a href="http://mastering-media.co.uk/"
                        target="_blank" moz-do-not-send="true">Mastering
                        Media Ltd</a> - Audio Mastering, Blu-ray and
                      DVD Excellence<br>
                      <a href="http://twitter.com/ianshepherd"
                        target="_blank" moz-do-not-send="true"
                        class="moz-txt-link-freetext">http://twitter.com/ianshepherd</a></div>
                    <div
style="color:rgb(0,0,0);font-family:Helvetica;font-size:12px;font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration:none"><a
                        href="http://twitter.com/ianshepherd"
                        target="_blank" moz-do-not-send="true"><br>
                      </a><span style="font-size:11px">Mastering Media
                        Ltd,</span><br style="font-size:11px">
                      <span style="font-size:11px">Kemp House, 152 City
                        Road, London, EC1V 2NX</span><br
                        style="font-size:11px">
                      <span style="font-size:11px">Registered in England
                        and Wales </span><br style="font-size:11px">
                      <span style="font-size:11px">Company No. 073500450</span><br
                        style="font-size:11px">
                      <br style="font-size:11px">
                      <span style="font-size:11px">Tel. +44(0)1487
                        842498</span></div>
                  </div>
                  <br>
                </div>
                <br>
                <fieldset></fieldset>
                <pre>_______________________________________________
MLA mailing list
<a href="mailto:MLA@grimmaudio.nl" target="_blank" moz-do-not-send="true" class="moz-txt-link-freetext">MLA@grimmaudio.nl</a>
<a href="http://grimmaudio.nl/mailman/listinfo/mla_grimmaudio.nl" target="_blank" moz-do-not-send="true" class="moz-txt-link-freetext">http://grimmaudio.nl/mailman/listinfo/mla_grimmaudio.nl</a>
</pre>
              </blockquote>
              <div>-- <br>
                <pre><font face="3D"Courier"">

If you want good sound on your album, come to
Bob Katz 407-831-0233 DIGITAL DOMAIN MASTERING STUDIO
Author: <b>Mastering Audio</b>
<a href="https://www.digido.com/" target="_blank" moz-do-not-send="true">Digital Domain Website</a>

No trees were killed in the sending of this message. However a large number
of electrons were terribly inconvenienced.</font>
</pre>
              </div>
            </div>
            _______________________________________________<br>
            MLA mailing list<br>
            <a href="mailto:MLA@grimmaudio.nl" target="_blank"
              moz-do-not-send="true" class="moz-txt-link-freetext">MLA@grimmaudio.nl</a><br>
            <a
              href="http://grimmaudio.nl/mailman/listinfo/mla_grimmaudio.nl"
              rel="noreferrer" target="_blank" moz-do-not-send="true"
              class="moz-txt-link-freetext">http://grimmaudio.nl/mailman/listinfo/mla_grimmaudio.nl</a><br>
          </blockquote>
        </div>
      </div>
    </blockquote>
    <div class="moz-signature">-- <br>
      <pre><font class="3D""" face="3D"Courier"">

If you want good sound on your album, come to
Bob Katz 407-831-0233 DIGITAL DOMAIN MASTERING STUDIO
Author: <b>Mastering Audio</b>
<a href="https://www.digido.com/">Digital Domain Website</a>

No trees were killed in the sending of this message. However a large number
of electrons were terribly inconvenienced.</font>
</pre>
    </div>
  </body>
</html>