[MLA] 95% normalized

[Kevin Gross]

Bob, it sounds from your description that turning down MSNBC doesn't
exactly fix the problem. Loudness normalization should not be confused with
annoyance normalization.

It used to be that I would have to adjust volume through a shuffled
playlist. Now that things are normalized, I still need to skip the annoying
tracks

-kg

On Thu, Apr 28, 2022 at 7:50 AM Bob Katz <bobkatz at digido.com> wrote:

> Ian: I for one appreciate your incredible enthusiasm on your blog.
>
>
> Well.....    using YouTube as justification for what is ultimately an
> estimated uni-dimensional statistical value doesn't impress me. What
> impresses me is your marketing ability. I am so tempted to tell people that
> Ian Shepherd says that music platforms are already 95% normalized!
>
> 9 out of 10 doctors say so, too!
>
>
>
> At least we are moving forward and thanks for the article.
>
>
> One thing we all are conveniently ignoring is that if you master something
> stupid loud, so highly compressed and distorted, it will sound louder than
> shit even if played 2-3 dB down in LUFS or SPL compared to more dynamic
> material. So "stupid loud" is a way for assholes to "beat" the normalized
> system.
>
> I encounter this all the time in our bedroom with speech. MSNBC is a
> highly compressed 24 hour news station. It's the squishy, spongey kind of
> compression which I'm sure you know. So it's not "stupid loud" but even so
> it illustrates what we're up against.  Even though MSNBC is loudness
> normalized with dialnorm, it sounds so unrelentless that I typically turn
> down the bedroom monitor 3-4 dB below that of more dynamic stations and
> material with the same dialnorm value.
>
>
> Bob
>
>
>
> On 4/28/22 8:54 AM, Ian Shepherd wrote:
>
>
> Hi All,
>
> Now Apple are enabling Sound Check by default, I got curious about
> normalization statistics. I was really pleased by what I found, so I’m
> sharing it with you in case it’s helpful when talking to any of your
> clients…
>
> https://productionadvice.co.uk/95-percent-normalized/
>
> Of course there are plenty of places where normalization isn’t active, but
> another positive bit of news recently is that I measured the first 30 mins
> of Soundcloud’s Top 50 playlist, and the maximum short-term loudness of
> most songs was typically -7 LUFS except for very brief moments, and maybe
> half the songs maxed out at -10 or -11 LUFS.
>
> Of course we would still like it to be lower, but at least it wasn’t the
> -4 LUFS fiasco that I feared !
>
> Cheers,
>
> Ian
>
>
> ***
> Ian Shepherd
> Mastering Media Ltd <http://mastering-media.co.uk/> - Audio Mastering,
> Blu-ray and DVD Excellence
> http://twitter.com/ianshepherd
>
> <http://twitter.com/ianshepherd>Mastering Media Ltd,
> Kemp House, 152 City Road, London, EC1V 2NX
> Registered in England and Wales
> Company No. 073500450
>
> Tel. +44(0)1487 842498
>
>
> _______________________________________________
> MLA mailing listMLA at grimmaudio.nlhttp://grimmaudio.nl/mailman/listinfo/mla_grimmaudio.nl
>
> --
>
>
>
> If you want good sound on your album, come to
> Bob Katz 407-831-0233 DIGITAL DOMAIN MASTERING STUDIO
> Author: *Mastering Audio*Digital Domain Website <https://www.digido.com/>
>
> No trees were killed in the sending of this message. However a large number
> of electrons were terribly inconvenienced.
>
> _______________________________________________
> MLA mailing list
> MLA at grimmaudio.nl
> http://grimmaudio.nl/mailman/listinfo/mla_grimmaudio.nl
>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://grimmaudio.nl/pipermail/mla_grimmaudio.nl/attachments/20220428/3bc5d4bc/attachment-0001.html>