[MLA] 95% normalized

[Bob Katz]

Ian: I for one appreciate your incredible enthusiasm on your blog.


Well.....    using YouTube as justification for what is ultimately an 
estimated uni-dimensional statistical value doesn't impress me. What 
impresses me is your marketing ability. I am so tempted to tell people 
that Ian Shepherd says that music platforms are already 95% normalized!

9 out of 10 doctors say so, too!



At least we are moving forward and thanks for the article.


One thing we all are conveniently ignoring is that if you master 
something stupid loud, so highly compressed and distorted, it will sound 
louder than shit even if played 2-3 dB down in LUFS or SPL compared to 
more dynamic material. So "stupid loud" is a way for assholes to "beat" 
the normalized system.

I encounter this all the time in our bedroom with speech. MSNBC is a 
highly compressed 24 hour news station. It's the squishy, spongey kind 
of compression which I'm sure you know. So it's not "stupid loud" but 
even so it illustrates what we're up against. Even though MSNBC is 
loudness normalized with dialnorm, it sounds so unrelentless that I 
typically turn down the bedroom monitor 3-4 dB below that of more 
dynamic stations and material with the same dialnorm value.


Bob



On 4/28/22 8:54 AM, Ian Shepherd wrote:
>
> Hi All,
>
> Now Apple are enabling Sound Check by default, I got curious about 
> normalization statistics. I was really pleased by what I found, so I’m 
> sharing it with you in case it’s helpful when talking to any of your 
> clients…
>
> https://productionadvice.co.uk/95-percent-normalized/
>
> Of course there are plenty of places where normalization isn’t active, 
> but another positive bit of news recently is that I measured the first 
> 30 mins of Soundcloud’s Top 50 playlist, and the maximum short-term 
> loudness of most songs was typically -7 LUFS except for very brief 
> moments, and maybe half the songs maxed out at -10 or -11 LUFS.
>
> Of course we would still like it to be lower, but at least it wasn’t 
> the -4 LUFS fiasco that I feared !
>
> Cheers,
>
> Ian
>
>
> ***
> Ian Shepherd
> Mastering Media Ltd <http://mastering-media.co.uk/> - Audio Mastering, 
> Blu-ray and DVD Excellence
> http://twitter.com/ianshepherd
>
> <http://twitter.com/ianshepherd>Mastering Media Ltd,
> Kemp House, 152 City Road, London, EC1V 2NX
> Registered in England and Wales
> Company No. 073500450
>
> Tel. +44(0)1487 842498
>
>
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-- 

If you want good sound on your album, come to Bob Katz 407-831-0233 
DIGITAL DOMAIN MASTERING STUDIO Author: *Mastering Audio* Digital Domain 
Website <https://www.digido.com/> No trees were killed in the sending of 
this message. However a large number of electrons were terribly 
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