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<p>Ian: I for one appreciate your incredible enthusiasm on your
blog. <br>
</p>
<p><br>
</p>
<p>Well..... using YouTube as justification for what is
ultimately an estimated uni-dimensional statistical value doesn't
impress me. What impresses me is your marketing ability. I am so
tempted to tell people that Ian Shepherd says that music platforms
are already 95% normalized! <br>
</p>
<p>9 out of 10 doctors say so, too!</p>
<p><br>
</p>
<p><br>
</p>
<p>At least we are moving forward and thanks for the article. <br>
</p>
<p><br>
</p>
<p>One thing we all are conveniently ignoring is that if you master
something stupid loud, so highly compressed and distorted, it will
sound louder than shit even if played 2-3 dB down in LUFS or SPL
compared to more dynamic material. So "stupid loud" is a way for
assholes to "beat" the normalized system. <br>
</p>
<p>I encounter this all the time in our bedroom with speech. MSNBC
is a highly compressed 24 hour news station. It's the squishy,
spongey kind of compression which I'm sure you know. So it's not
"stupid loud" but even so it illustrates what we're up against.
Even though MSNBC is loudness normalized with dialnorm, it sounds
so unrelentless that I typically turn down the bedroom monitor 3-4
dB below that of more dynamic stations and material with the same
dialnorm value. <br>
</p>
<p><br>
</p>
<p>Bob</p>
<p><br>
</p>
<p><br>
</p>
<div class="moz-cite-prefix">On 4/28/22 8:54 AM, Ian Shepherd wrote:<br>
</div>
<blockquote type="cite"
cite="mid:8D124EEA-21FB-46A7-AF59-87F5201313C2@mastering-media.co.uk">
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
<div class=""><br class="">
</div>
Hi All,
<div class=""><br class="">
</div>
<div class="">Now Apple are enabling Sound Check by default, I got
curious about normalization statistics. I was really pleased by
what I found, so I’m sharing it with you in case it’s helpful
when talking to any of your clients…</div>
<div class=""><br class="">
</div>
<div class=""><a
href="https://productionadvice.co.uk/95-percent-normalized/"
class="moz-txt-link-freetext" moz-do-not-send="true">https://productionadvice.co.uk/95-percent-normalized/</a></div>
<div class=""><br class="">
</div>
<div class="">Of course there are plenty of places where
normalization isn’t active, but another positive bit of news
recently is that I measured the first 30 mins of Soundcloud’s
Top 50 playlist, and the maximum short-term loudness of most
songs was typically -7 LUFS except for very brief moments, and
maybe half the songs maxed out at -10 or -11 LUFS.</div>
<div class=""><br class="">
</div>
<div class="">Of course we would still like it to be lower, but at
least it wasn’t the -4 LUFS fiasco that I feared !</div>
<div class=""><br class="">
</div>
<div class="">Cheers,</div>
<div class=""><br class="">
</div>
<div class="">Ian <br class="">
<div class="">
<div style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);
font-family: Helvetica; font-size: 12px; font-style: normal;
font-variant-caps: normal; font-weight: normal;
letter-spacing: normal; orphans: auto; text-align: start;
text-indent: 0px; text-transform: none; white-space: normal;
widows: auto; word-spacing: 0px; -webkit-text-size-adjust:
auto; -webkit-text-stroke-width: 0px; text-decoration:
none;"><br class="Apple-interchange-newline">
<br class="">
</div>
<div style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);
font-family: Helvetica; font-size: 12px; font-style: normal;
font-variant-caps: normal; font-weight: normal;
letter-spacing: normal; orphans: auto; text-align: start;
text-indent: 0px; text-transform: none; white-space: normal;
widows: auto; word-spacing: 0px; -webkit-text-size-adjust:
auto; -webkit-text-stroke-width: 0px; text-decoration:
none;">***<br class="">
Ian Shepherd<br class="">
<a href="http://mastering-media.co.uk/" class=""
moz-do-not-send="true">Mastering Media Ltd</a> - Audio
Mastering, Blu-ray and DVD Excellence<br class="">
<a href="http://twitter.com/ianshepherd"
class="moz-txt-link-freetext" moz-do-not-send="true">http://twitter.com/ianshepherd</a></div>
<div style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);
font-family: Helvetica; font-size: 12px; font-style: normal;
font-variant-caps: normal; font-weight: normal;
letter-spacing: normal; orphans: auto; text-align: start;
text-indent: 0px; text-transform: none; white-space: normal;
widows: auto; word-spacing: 0px; -webkit-text-size-adjust:
auto; -webkit-text-stroke-width: 0px; text-decoration:
none;"><a href="http://twitter.com/ianshepherd" class=""
moz-do-not-send="true"><br class="">
</a><span style="font-size: 11px;" class="">Mastering Media
Ltd,</span><br style="font-size: 11px;" class="">
<span style="font-size: 11px;" class="">Kemp House, 152 City
Road, London, EC1V 2NX</span><br style="font-size: 11px;"
class="">
<span style="font-size: 11px;" class="">Registered in
England and Wales </span><br style="font-size: 11px;"
class="">
<span style="font-size: 11px;" class="">Company No.
073500450</span><br style="font-size: 11px;" class="">
<br style="font-size: 11px;" class="">
<span style="font-size: 11px;" class="">Tel. +44(0)1487
842498</span></div>
</div>
<br class="">
</div>
<br>
<fieldset class="moz-mime-attachment-header"></fieldset>
<pre class="moz-quote-pre" wrap="">_______________________________________________
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</pre>
</blockquote>
<div class="moz-signature">-- <br>
<pre><font class="3D""" face="3D"Courier"">
If you want good sound on your album, come to
Bob Katz 407-831-0233 DIGITAL DOMAIN MASTERING STUDIO
Author: <b>Mastering Audio</b>
<a href="https://www.digido.com/">Digital Domain Website</a>
No trees were killed in the sending of this message. However a large number
of electrons were terribly inconvenienced.</font>
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