[MLA] Avenged Sevenfold, album norm test

[Bob Katz]

Just let me know when you all want to hear all the arguments (esthetic 
and technical) I can pose for album normalization. But let's wait till 
Thomas and Bob L. have taken Eelco's test (blind of course).


Bob



On 4/24/17 10:44 AM, Bob Ludwig wrote:
> Hi Bob K.
> Bring it on!
>
> Bob L.
>
> On Apr 24, 2017, at 10:04 AM, Bob Katz <bobkatz at digido.com 
> <mailto:bobkatz at digido.com>> wrote:
>
> I think Thomas is much too sensitive about this subject of album norm. 
> No one is misdirecting this effort. Of course all of us are preaching 
> the same thing and the same priorities.
>
>
> I just have taken on an additional evangelizing task on top of all 
> other evangelizing. I can present very strong technical evidence that 
> album normalization has some serious technical advantages in addition 
> to its esthetic advantages. This is quite clear evidence so I'm 
> already evangelizing wherever I can. You guys need to hear that 
> technical argument.
>
>
>
> Bob
>
>
>
> On 4/24/17 5:59 AM, florian.camerer at orf.at wrote:
>>
>> Hi everyone,
>>
>>
>> I do agree with Thomas but don't word it like that :-)
>>
>> I would say that the division of work is not too bad - I see myself 
>> and Thomas on the more basic side of things, getting loudness norm 
>> spread as much as possible and on all platforms. This is paramount. 
>> Once everyone is totally comfortable with that being the only way to 
>> level audio we can progress to more detailed work. But I appreciate 
>> that some of you (Bob K and Eelco in particular) already do some of 
>> the detailed work. It will be useful in the future at the latest, 
>> occasionally also very soon (like with Tidal).
>>
>>
>> Many countries have not yet moved to loudness norm in general, and we 
>> need to change everyone's mindset. The evangelising is by far not over.
>>
>> So yes, Thomas and I will continue to preach the general idea :-)
>>
>> Please keep this in mind when communicating with audiences who don't 
>> have the level of understanding and expertise that we have.
>>
>>
>> On a more specific note, I have also done Eelco's test (just now). 
>> Interesting stuff!
>>
>> And congrats to Eelco for setting this up. I am sure we will discuss 
>> results once Eelco has done his presentation. I can only say so much 
>> to my impression: it is fully in line with what I said above....
>>
>>
>> All the best, Florian
>>
>>
>>
>>
>>
>> >>>>>>>>>
>> Hi Bob K and Bob L,
>>
>> It’s a great pity with Avenged and many other bands coming to this 
>> sort of conclusion.
>>
>> Loudness normalization on as many platforms as possible as quickly as 
>> possible is way more important than details we tend to get caught up 
>> with.
>>
>> The next couple of years will be spent with the TV/drama people 
>> discussing loudness vs dialog and music folks discuss single vs 
>> album. Technicalities while cultural heritage continues to suffer.
>>
>> cheers,
>> Thomas
>>
>>
>>
>> ​
>>
>>
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>
> -- 
> If you want good sound on your album, come to Bob Katz 407-831-0233 
> DIGITAL DOMAIN MASTERING STUDIO Author: *Mastering Audio *Digital 
> Domain Website <http://www.digido.com/> No trees were killed in the 
> sending of this message. However a large number of electrons were 
> terribly inconvenienced.
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-- 

If you want good sound on your album, come to Bob Katz 407-831-0233 
DIGITAL DOMAIN MASTERING STUDIO Author: *Mastering Audio *Digital Domain 
Website <http://www.digido.com/> No trees were killed in the sending of 
this message. However a large number of electrons were terribly 
inconvenienced.

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