[MLA] Avenged Sevenfold, album norm test

[Bob Ludwig]

Hi Bob K.
Bring it on!

Bob L.

On Apr 24, 2017, at 10:04 AM, Bob Katz <bobkatz at digido.com> wrote:

I think Thomas is much too sensitive about this subject of album norm. No one is misdirecting this effort. Of course all of us are preaching the same thing and the same priorities. 

I just have taken on an additional evangelizing task on top of all other evangelizing. I can present very strong technical evidence that album normalization has some serious technical advantages in addition to its esthetic advantages. This is quite clear evidence so I'm already evangelizing wherever I can. You guys need to hear that technical argument. 


Bob



> On 4/24/17 5:59 AM, florian.camerer at orf.at wrote:
> Hi everyone,
> 
> I do agree with Thomas but don't word it like that :-)
> I would say that the division of work is not too bad - I see myself and Thomas on the more basic side of things, getting loudness norm spread as much as possible and on all platforms. This is paramount. Once everyone is totally comfortable with that being the only way to level audio we can progress to more detailed work. But I appreciate that some of you (Bob K and Eelco in particular) already do some of the detailed work. It will be useful in the future at the latest, occasionally also very soon (like with Tidal).
> 
> Many countries have not yet moved to loudness norm in general, and we need to change everyone's mindset. The evangelising is by far not over. 
> So yes, Thomas and I will continue to preach the general idea :-)
> Please keep this in mind when communicating with audiences who don't have the level of understanding and expertise that we have.
> 
> On a more specific note, I have also done Eelco's test (just         now). Interesting stuff!
> And congrats to Eelco for setting this up. I am sure we will         discuss results once Eelco has done his presentation. I can only say so much to my impression: it is fully in line with what I said above....
> 
> All the best, Florian
> 
> 
> 
> 
> >>>>>>>>> 
> Hi Bob K and Bob L,
> 
> It’s a great pity with Avenged and many other bands coming to this sort of conclusion.
> 
> Loudness normalization on as many platforms as possible as quickly as possible is way more important than details we tend to get caught up with.
> 
> The next couple of years will be spent with the TV/drama people discussing loudness vs dialog and music folks discuss single vs album. Technicalities while cultural heritage continues to suffer.
> 
> cheers,
> Thomas
> 
> 
> 
> ​
> 
> 
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-- 

If you want good sound on your album, come to
Bob Katz 407-831-0233 DIGITAL DOMAIN MASTERING STUDIO
Author: Mastering Audio              
Digital Domain Website

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