[MLA] from the trenches...

[Grimm | Eelco]

Hi Kevin,

> If they want actual loud, maybe we can work on adding "suggested playback level" metadata to recordings.

? What do you mean exactly? The way I read it would be counteracting the normalization. But on the other hand everybody and their mother would turn that button to '11', so if it is turned fully up for all songs, we can just as well leave it out :-)

Cheers,
Eelco

> I don't expect this would actually work and it would likely get ridiculous quickly but it might also be educational and it might relieve some pressure to crush.
> 
> Kevin Gross - AVA Networks
> 
> On Tue, Jan 9, 2018 at 7:32 PM, Bob Ludwig <gatewaybob at mac.com> wrote:
> Thanks for the encouraging words, Eelco!
> 
> Best, 
> Bob L
> 
> On Jan 9, 2018, at 7:27 PM, Grimm | Eelco <eelco at grimmaudio.com> wrote:
> 
> Hi Bob,
> 
> I very much pity you. But also your artist.
> 
> From another viewpoint: at least he is aware that Spotify applies normalization. He says it sucks but he cannot do anything about it. I always said that normalization will not stop people from crushing their masters. The main goal is to offer a plain playing field so people who don't crush their masters will sound equallty loud (or louder). The artists who really love the crushed sound with 'the better brightness' can just keep on demolishing their art - and that's fine with me. 
> 
> But to be their mastering engineer must make you seriously ill, I am sure.
> 
> The good news is that in the indie world many people are picking it up already. At my school all the current students want to learn about making dynamic mixes and masters at the moment, and a good friend of mine (a talented mix & mastering engineer) never has to master above -13 LUFS for about a year now because of Spotify...
> 
> Take care,
> Eelco
> 
> 
> On 9 jan. 2018, at 22:27, Robert Ludwig <gatewaybob at mac.com> wrote:
> 
>> Hi everyone,
>> 
>> As is so often the case now, I’m mastering an album where the mix engineer has premastered it for their client’s “listening references”  SO loudly, and the client expects me to at least match it.
>> 
>> By far, for me the loudness wars are the worst they have ever been and now it isn’t so much the artists or A&R, it’s the mixers themselves.
>> 
>> I’m doing this new album, the engineer sent me his crushed “listening refs” and his “less compressed mixes”.  
>> In addition to matching his level (with hopefully a more clear sound), I also did one with some dynamics, about -1dB less compressed.  These were labeled “even louder” and “loud” !!  
>> 
>> Here is a comment I just got from the artist:
>> 
>> "Between ‘skip rate data’ and being ‘loudness normalized’, Spotify really needs to give everyone a break. Jeez louise, soooo laaaaaaame!!!!!!!
>>  
>> I don’t actually know what to suggest. Especially now I know that whatever loudness I want my music to be, Spotify are just going to turn my shit down. That sucks. I still have Bob’s “louder and even louder” mixes and I’ve always gone straight to “Even louder”, feels obvious, no? This is probably part of the reason why I felt what he sent most recently was that bit less impactful. To cut to the chase, I don’t want this music to exist at anything other than Bob’s “even louder” level. That gives it the better brightness too, for me.”
>> 
>> This makes me ill…
>> Bob L.
>> 
>> PS. please don’t quote this any place, it will get back to the artist eventually.
>>  
>> _______________________________________________
>> MLA mailing list
>> MLA at grimmaudio.nl
>> http://grimmaudio.nl/mailman/listinfo/mla_grimmaudio.nl
> 
> _______________________________________________
> MLA mailing list
> MLA at grimmaudio.nl
> http://grimmaudio.nl/mailman/listinfo/mla_grimmaudio.nl
> 
> _______________________________________________
> MLA mailing list
> MLA at grimmaudio.nl
> http://grimmaudio.nl/mailman/listinfo/mla_grimmaudio.nl
> 
> 
> _______________________________________________
> MLA mailing list
> MLA at grimmaudio.nl
> http://grimmaudio.nl/mailman/listinfo/mla_grimmaudio.nl

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://grimmaudio.nl/pipermail/mla_grimmaudio.nl/attachments/20180112/9af154b2/attachment.html>