[MLA] Tidal

Sat Oct 14 16:59:11 CEST 2017

I have a couple contacts at Google I will try to warm up. Also don't forget
Amazon Prime Music; This is the default streaming service for Echo.

I now have a great audio contact at Netflix (they have a small audio
department) if there's anything needing doing there. Also a new high-level
contact at Apple if Buddy needs reinforcement.

In NY you should try to ask Buddy whether he has a suggestion to help Tidal
(and others) lower their target level without (seemingly) taking the party
out of playback.

Kevin

On Oct 14, 2017 4:56 AM, "Grimm | Eelco" <eelco at grimmaudio.com> wrote:

Hi Kevin,

Nice work spreading the word. First impulse would be to proudly tell the
Tidal customer about this improvement.

I realize it is more important to spread the word among musicians, A&R
managers and mastering engineers, than among the users. They are the ones
who need to be conscious about this. If we can do anything to help that,
let's do it.

So at the moment we have default ON by Spotify, Tidal en Youtube. Default
OFF by Apple, Google Play Music and SoundCloud. I meet Buddy Judge next
week, hopefully he has some good news for me about Apple. I hope my Tidal
friends can connect me to SoundCloud. Google will still be difficult. Does
anyone have a good idea about how to get in contact with them? I will try
my own network again.

All the best,
Eelco

But it is hard to expect listeners to see quieter playback as an
improvement because, all else being equal, louder sounds better. If I were
Tidal I would not mess with existing users' settings. If NORM-L were used,
this wouldn't be a serious issue.

Incidentally, the Google Play store has a "What's new" section for each
app. Most developers publish a bulleted list describing recent changes. The
information there for the Spotify app always says, "We're always making
changes and improvements to Spotify. To make sure you don't miss a thing,
just keep your Updates turned on."

Kevin Gross - AVA Networks

On Fri, Oct 13, 2017 at 10:44 AM, Grimm | Eelco <eelco at grimmaudio.com>
wrote:

> Dear friends,
>
> I just returned from Oslo. My presentation was very well attended: I
> estimate app. 40 people, which was a large part of the personnel of the
> Oslo facility.
>
> My contact told me that Album Normalisation is already implemented and
> active since this week. If you turn on loudness normalisation in the iOS
> app, it is album normalisation. Before the end of the month it will be
> turned on by default. The only question for them still is how to deal with
> it for the current users. New users and new installs will definitely find
> it turned on by default. But internal discussion is still going about
> whether they can turn it on after the next update for everyone without any
> notice or not. And if they would add a notice, whether too many people
> would become confused. They want to avoid triggering abusive campaigns in
> fora at all cost. The fact that Spotify has normalisation turned on by
> default makes it very defendable, but the Tidal user experience will still
> change abruptly. Mark that Spotify did it in two steps: first to -11 LUFS
> (from the average -8 LUFS of most masters). And then to -14 LUFS. So two
> steps of just 3 dB that are hard to notice for the average user. By going
> to -14 LUFS in one step, Tidal will confront their users with a 6 dB step
> on average, which is very noticable. It's an interesting problem...
>
> BTW, I learned that album normalisation with the average level in stead of
> aligning the loudest tracks would have been a no go for Tidal. It would ask
> for a complete re-measure of all audio in the database since you cannot
> just average the track loudnesses to find the Integrated album loudness
> (because of the relative gate in BS1770)...
>
> All the best,
> Eelco
>
>
> >> On 7 Oct 2017, at 19:18, Eelco Grimm <eelco at grimmaudio.com> wrote:
> >>
> >> Don't worry Thomas. Afaik their album normalization software is already
> implemented quite far. Also, Tidal told me in June they had not turned on
> normalization by default yet because they would only do so if it was album
> normalization. That's why they were very happy with my research. And why
> chances are higher now that it will happen soon.
> >>
> >> NB I am now also in contact with Qobuz...
> >>
> >> Cheers,
> >> Eelco
> >>
> >>> Op 7 okt. 2017 om 16:20 heeft Thomas Lund <thomas at lund.one> het
> volgende geschreven:
> >>>
> >>> Hi Eelco,
> >>>
> >>> Please don’t promote delaying loudness normalization any further
> because of album norm or other new ideas. More than a year has passed where
> Tidal have been delaying normalization system-wide - which you promised
> wouldn’t be the consequence of getting introduced.
> >>>
> >>> cheers,
> >>> Thomas
> >>>
> >>>
> >>>> On 6 Oct 2017, at 21.34, Grimm | Eelco <eelco at grimmaudio.com> wrote:
> >>>>
> >>>> Dear friends,
> >>>>
> >>>> Next week on Friday I will fly to Oslo and present my 'album
> normalization' research to the Tidal team. I will also have a meeting with
> the Tidal CTO... Looking forward to that trip!
> >>>>
> >>>> All the best,
> >>>> Eelco
> >>>> _______________________________________________
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> >>>> MLA at grimmaudio.nl
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> >>>
> >>>
> >>> _______________________________________________
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> >>
> >>
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