[MLA] Bull from...

[Kevin Gross]

Like loudness normalization, automatic dynamics processing in cars and
other noisy environments could reduce the pressure for mastering engineers
to produce louder masters. The rub has always been loss of artistic control
(although that control was lost decades ago with radio station processing).

Almost free DSP capacity now makes this viable but I think from that
perspective it has been viable for close to a decade now starting from when
receivers started including reverb presets. Dynamics processing is arguably
no harder to do well and, in portable and automotive applications arguably
solves an actual problem (excess dynamics in high-noise environments) faced
by listeners.

On Mon, Jan 11, 2016 at 10:47 AM, Robert Ludwig <gatewaybob at mac.com> wrote:

> HI Bob K.
>
> BTW, That’s the famous Tony Bongiovi who built Power Station!
> He worked with Glenn Zelniker to design weird DSP that would make truly
> horrible car radio systems sound less horrible when inserted into the
> line.  Other than that, yuck!
>
> best,
> Bob
>
> On Jan 11, 2016, at 12:43 PM, Bob Katz <bobkatz at digido.com> wrote:
>
> I wonder if the proliferation of these things is because the public is
> becoming deaf and it's an increasingly noisy world?  Or just that DSP is so
> cheap that people are looking for applications of it to make a buck:
>
> EXAMPLE:
>
> http://bongioviacoustics.com/dps/
>
>
> To me, another compressor claiming to be a "universal solution"....  to
> make things sound better, many of which sounded fine before they got hold
> of it.  As if you can make your food taste better by putting a tablespoon
> of salt and pepper on everything --- before tasting it!
>
>
>
> --------------------
>
> EXAMPLE:
>
> "After master", endorsed by tons of well-known people who I think should
> know better!!!!
>
> Their demo:
>
> http://aftermasterhd.com/?page_id=809
>
> demos of already-mastered material with their "after" process turned up
> for unfair comparison. Is everyone crazy over there? Play back the "after"
> version louder, won't you?
>
> Paul Wolff told me they spent more than a year on this algorithm...   what
> the F?  He wants to sell me his process for use in "lower class" mastering
> where the client can't afford my personal service. That would be so wrong
> in so many ways... would not sell my service at all, only undersell my
> service.
>
> These kind of things do not belong as a permanent "solution" in the normal
> end chain of the listener. I can see a place for the Bongiovi approach only
> in a noise-sensing environment such as a car with a microphone to sense the
> noise---- but without noise sensing, this is just marketing b.s. from my
> point of view.
>
>
> Comments, please.....
>
>
> BK
>
>
> --
>
>
> If you want good sound on your album, come to
> Bob Katz 407-831-0233 DIGITAL DOMAIN MASTERING STUDIO
> Author: *Mastering Audio              *Digital Domain Website <http://www.digido.com/>
>
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