<html><head><meta http-equiv="Content-Type" content="text/html charset=utf-8"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;" class="">Hi Bob,<div class=""><br class=""></div><div class="">I think Ian has a point by including YouTube. Though I’m paying for my kids’ music streaming, they often still listen on YouTube.</div><div class=""><br class=""></div><div class="">cheers,</div><div class="">Thomas</div><div class=""><br class=""></div><div class=""><br class=""></div><div class=""><br class=""><div><div class="">On 29 Apr 2022, at 22.58, Bob Katz <<a href="mailto:bobkatz@digido.com" class="">bobkatz@digido.com</a>> wrote:</div><br class="Apple-interchange-newline"><div class="">
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<div class="moz-cite-prefix">On 4/29/22 7:03 AM, Ian Shepherd wrote:<br class="">
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<blockquote type="cite" cite="mid:7796CD8D-7D3E-43D4-B01E-610C57DCCA4F@mastering-media.co.uk" class="">
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<div class="">Hi Bob,</div>
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<div class=""><p class="">Ian: I for one appreciate your incredible
enthusiasm on your blog. </p>
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Thanks - I think...</div>
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<div class=""><p class="">Well..... using YouTube as justification
for what is ultimately an estimated uni-dimensional
statistical value doesn't impress me. </p>
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<div class="">Can you say more about this ? The two different sources in
the blog post I link to show both show the total reported
number of streaming service users is (was in Q1 2021) about
500 million, and YouTube reported that 2 billion of their
users consume music on the platform. So that’s a ballpark of
80% normalization as a minimum, in terms of where people are
exposed to new music. (Which is the key - once someone has
decided they like something they’ll do so regardless of the
loudness)</div>
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<div class="">So yes there is going to be plenty of inaccuracy in those
figures, but the bottom line is that YouTube vastly outweighs
the dedicated music platforms. And since YouTube is entirely
normalized, that makes all the quibbling about default
settings, users who disable it and the actual number of users
on each particular service kind of irrelevant, doesn’t it ? I
mean the “real” number might be 90% or even as low as 80%
perhaps but that’s still a massive proportion.</div>
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<div class="">Or have I missed something and made an embarrassing error ?</div>
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</p><p class="">Not embarrassing. But I don't get how you are counting in what is
largely a video streaming service.... I can see musicians
completely ignoring YouTube. They want to know what Spotify and
Apple are doing. And yes, since they are normalized (with Apple
slowly getting there).. you've made your point. But statistically
I would NOT include YouTube in a percentage of MUSIC streaming
services. <br class="">
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<blockquote type="cite" cite="mid:7796CD8D-7D3E-43D4-B01E-610C57DCCA4F@mastering-media.co.uk" class="">
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<div class=""><p class="">What impresses me is your marketing ability. I
am so tempted to tell people that Ian Shepherd says that
music platforms are already 95% normalized! </p><p class="">9 out of 10 doctors say so, too!</p>
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I think that’s an unfair comparison, “9 out of 10 doctors” is a
deliberately manipulated figure, the numbers I’ve used are a
genuine attempt to compare how many listeners are on each
service.<br class="">
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<div class=""><p class="">At least we are moving forward and thanks for
the article. </p>
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<div class="">Do you know the phrase “damned with faint praise” ? I
regularly get comments from major-name mastering engineers
telling me everything I say about this topic is nonsense, so
if all I’m doing is a great sales job on something that is
actually flawed logic, maybe I won’t bother 😕</div>
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<div class="">Ian</div>
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</p><p class="">I really mean what I said, you're doing a great job! And yes,
you're practicing the best kind of marketing: putting a good face
on the current situation. That is marketing.... on behalf of and
for the benefit of us critical music producers. I just don't think
it's fair to create a % number of MUSIC streaming. I think to be
fair you must not include YouTube in your statistic. YouTube
videos are often amateur productions with amateur soundtracks, and
they must be accompanied by video. What's the % if you don't
include Youtube?</p><p class=""><br class="">
</p><p class=""><br class="">
</p><p class="">Bob<br class="">
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<div class="moz-signature">-- <br class="">
<pre class=""><font class="3D""" face="3D"Courier"">
If you want good sound on your album, come to
Bob Katz 407-831-0233 DIGITAL DOMAIN MASTERING STUDIO
Author: <b class="">Mastering Audio</b>
<a href="https://www.digido.com/" class="">Digital Domain Website</a>
No trees were killed in the sending of this message. However a large number
of electrons were terribly inconvenienced.</font>
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