<html><head><meta http-equiv="Content-Type" content="text/html; charset=utf-8"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class=""><div class=""><br class=""></div>Hi All,<div class=""><br class=""></div><div class="">Now Apple are enabling Sound Check by default, I got curious about normalization statistics. I was really pleased by what I found, so I’m sharing it with you in case it’s helpful when talking to any of your clients…</div><div class=""><br class=""></div><div class=""><a href="https://productionadvice.co.uk/95-percent-normalized/" class="">https://productionadvice.co.uk/95-percent-normalized/</a></div><div class=""><br class=""></div><div class="">Of course there are plenty of places where normalization isn’t active, but another positive bit of news recently is that I measured the first 30 mins of Soundcloud’s Top 50 playlist, and the maximum short-term loudness of most songs was typically -7 LUFS except for very brief moments, and maybe half the songs maxed out at -10 or -11 LUFS.</div><div class=""><br class=""></div><div class="">Of course we would still like it to be lower, but at least it wasn’t the -4 LUFS fiasco that I feared !</div><div class=""><br class=""></div><div class="">Cheers,</div><div class=""><br class=""></div><div class="">Ian <br class=""><div class="">
<div style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none;"><br class="Apple-interchange-newline"><br class=""></div><div style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none;">***<br class="">Ian Shepherd<br class=""><a href="http://mastering-media.co.uk/" class="">Mastering Media Ltd</a> - Audio Mastering, Blu-ray and DVD Excellence<br class=""><a href="http://twitter.com/ianshepherd" class="">http://twitter.com/ianshepherd</a></div><div style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none;"><a href="http://twitter.com/ianshepherd" class=""><br class=""></a><span style="font-size: 11px;" class="">Mastering Media Ltd,</span><br style="font-size: 11px;" class=""><span style="font-size: 11px;" class="">Kemp House, 152 City Road, London, EC1V 2NX</span><br style="font-size: 11px;" class=""><span style="font-size: 11px;" class="">Registered in England and Wales </span><br style="font-size: 11px;" class=""><span style="font-size: 11px;" class="">Company No. 073500450</span><br style="font-size: 11px;" class=""><br style="font-size: 11px;" class=""><span style="font-size: 11px;" class="">Tel. +44(0)1487 842498</span></div>
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