<html><head><meta http-equiv="Content-Type" content="text/html charset=utf-8"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;" class="">Greetings everyone,<div class=""><br class=""></div><div class="">The day after the Grammy Awards the Producers and Engineers wing of The Recording Academy had their annual day-after-the-Grammys Advisory Council meeting at the Biltmore in LA. </div><div class=""><br class=""></div><div class="">As I am on that Council but I wasn’t in LA I was one of the people on the conference call and unfortunately the phones were down at the Biltmore when the live discussion about Loudness was happening, so I have only today gotten the official notes from the meeting filling me in with the portions I missed.</div><div class=""><br class=""></div><div class="">As the AES has a loudness panel, now Maureen Droney, Emily Lazar and Tom Elmhirst have formed a loudness panel for the P&E Wing. </div><div class=""><br class=""></div><div class="">After finding out about this I had a phone call with Maureen Droney(whose official title these days is "<font face="Arial, sans-serif" class="">Managing Director/Producers & Engineers Wing—Recording Technology”)</font><br class=""><div class=""><br class=""></div><div class="">Apparently Beck (who won again this year for Best Engineered album, his second one) had bitterly complained about the way his album sounded on Spotify. So the P&E Wing wants to help educate the masses about loudness.</div><div class=""><br class=""></div><div class="">The most interesting thing from my call was Maureen saying the reason we get these <b class="">mix-engineers </b>submitting these blisteringly hot mixes for mastering is ONLY because the <u class="">people who create and submit</u><u class=""> the artist’s <b class="">DEMOs</b></u> to the record companies are the root cause of this chain of fools. </div><div class=""><br class=""></div><div class="">These highly paid and royalty-earning mixers are all in competition with one another, and if the mix they submit to A&R is not at least as loud as the demos A&R were referencing, the A&R dept. won’t accept it and use another mixer that <u class="">will</u> beat the demo.</div><div class=""><br class=""></div><div class="">I hadn’t really anticipated hearing about this scenario. So the education needs to go even further back up the chain.</div><div class=""><br class=""></div><div class="">BTW I gave Maureen all of our information including the white papers from our site. She was especially grateful for Eelco’s paper. </div><div class=""><br class=""></div><div class="">All my best,</div><div class=""><br class=""></div><div class="">Bob Ludwig</div><div class=""><br class=""></div><div class="">PS:</div><div class="">The P&E Wing Advisory Council agenda contained the following questions from the AES loudness group for the P&E Wing to answer.</div><div class="">========================================</div><div class="">
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<!--StartFragment--><p class="MsoNormal"><b class=""><span style="font-family: Arial;" class="">Questions for us from the AES</span></b><span style="font-family: Arial;" class="">:<o:p class=""></o:p></span></p><div style="margin: 0in 0in 0.0001pt 0.75in; text-indent: -0.25in;" class=""><!--[if !supportLists]--><span style="font-family:
"Courier New";mso-fareast-font-family:"Courier New";mso-bidi-font-family:"Courier New"" class="">o<span style="font-size: 7pt; font-family: 'Times New Roman';" class="">
</span></span><!--[endif]--><span style="font-family: Arial;" class="">Do NARAS members have a specific
technical opinion about what loudness they should be delivering their content
at?</span></div><div style="margin: 0in 0in 0.0001pt 0.75in; text-indent: -0.25in;" class=""><span style="font-family: Arial;" class=""> – or – do they want to achieve whatever the best listening experience is
for their listeners? What’s the POV of the recording engineers and their
artists?</span></div><div style="margin: 0in 0in 0.0001pt 0.75in; text-indent: -0.25in;" class=""><span style="font-family: Arial;" class=""><br class=""></span></div><div style="margin: 0in 0in 0.0001pt 0.75in; text-indent: -0.25in;" class=""><!--[if !supportLists]--><span style="font-family:
"Courier New";mso-fareast-font-family:"Courier New";mso-bidi-font-family:"Courier New"" class="">o<span style="font-size: 7pt; font-family: 'Times New Roman';" class="">
</span></span><!--[endif]--><span style="font-family: Arial;" class="">If a player can provide more than
adequate gain, do NARAS members feel there is a technical or creative penalty
for delivering the average loudness of their recordings at values as soft as
-24LKFS? If so, this needs to be addressed ASAP.</span><o:p class=""></o:p></div><div style="margin: 0in 0in 0.0001pt 0.75in; text-indent: -0.25in;" class=""><span style="font-family: Arial;" class=""><br class=""></span></div><div style="margin: 0in 0in 0.0001pt 0.75in; text-indent: -0.25in;" class=""><!--[if !supportLists]--><span style="font-family:
"Courier New";mso-fareast-font-family:"Courier New";mso-bidi-font-family:"Courier New"" class="">o<span style="font-size: 7pt; font-family: 'Times New Roman';" class="">
</span></span><!--[endif]--><span style="font-family: Arial;" class="">Are NARAS members familiar with
the LKFS/LUFS measurement technique that is used in the internationally
accepted ITU-R BS.1770 standard? This method is the uncontested algorithm that
contributed to fixing loudness globally for DTV. It seems all distributed audio
is headed in this direction. It’s important we all are working with the same
tools.</span> </div><div style="margin: 0in 0in 0.0001pt 0.75in; text-indent: -0.25in;" class=""><br class=""></div><div style="margin: 0in 0in 0.0001pt 0.75in; text-indent: -0.25in;" class=""><!--[if !supportLists]--><span style="font-family:
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</span></span><!--[endif]--><span style="font-family: Arial;" class="">Does NARAS see a benefit to
harmonizing your artist’s content with loudness’ of other streaming content
like Internet TV (OTT), Internet Radio, Podcasts and Advertising?</span><o:p class=""></o:p></div><div style="margin: 0in 0in 0.0001pt 0.75in; text-indent: -0.25in;" class=""><font face="Arial" class="">=================================================================================</font></div><div style="margin: 0in 0in 0.0001pt 0.75in; text-indent: -0.25in;" class=""><font face="Arial" class=""><br class=""></font></div><div style="margin: 0in 0in 0.0001pt 0.75in; text-indent: -0.25in;" class="">
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<!--StartFragment--><p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify;"><b class=""><span style="font-family: Arial;" class="">The AES has a Loudness Committee with the goal of making a
Recommendation that could standardize compression/leveling</span></b><span style="font-family: Arial;" class=""> <b class="">for music services
as it did for TV sound. Tidal is using a form of the Recommendation and Spotify
has shown interest<o:p class=""></o:p></b></span></p><p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt"><b class=""> </b></p><p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt"><b class=""><font face="Times New Roman" class="">Streaming Target
loudness Normalisation Enabled by
Are quiet songs
Is Limiting Service
<o:p class=""></o:p></font></b></p><div style="margin: 0in 0in 0.0001pt 0.5in; text-indent: 0.5in;" class=""><b class=""><font face="Times New Roman" class="">in
LUFS (approx.)
type
default?
turned
up?
used?<o:p class=""></o:p></font></b></div><p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt"><font face="Times New Roman" class="">
<o:p class=""></o:p></font></p><p class="MsoNormal"><font face="Times New Roman" class="">YouTube
-13
Track
Yes
No
No<o:p class=""></o:p></font></p><p class="MsoNormal"><font face="Times New Roman" class="">Spotify
-14
Both
Yes
Yes
Yes<o:p class=""></o:p></font></p><p class="MsoNormal"><font face="Times New Roman" class="">TIDAL (*)
-14
Album
Yes
No
No<o:p class=""></o:p></font></p><p class="MsoNormal"><font face="Times New Roman" class="">Pandora
-14
Track
Yes
Yes
No<o:p class=""></o:p></font></p><p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt"><font face="Times New Roman" class="">iTunes
-16
Both
No
Yes
No<br class=""></font>
<!--[if !supportLineBreakNewLine]--><br class="">
<!--[endif]--><o:p class=""></o:p></p><p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt"><span style="font-family: Arial;" class=""> </span><span style="font-family: Arial; text-indent: -0.25in;" class="">Spotify now also publishes what it is doing on its Artist
Page here:</span></p><p class="MsoNormal" style="margin-bottom: 12pt;"><a href="https://artists.spotify.com/faq/mastering-and%20loudness#what-is-loudness-normalization-and-why-is-it-used" class=""><span style="font-family:Arial;mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:
Arial;color:purple" class="">https://artists.spotify.com/faq/mastering-and
loudness#what-is-loudness-normalization-and-why-is-it-used</span></a><span style="font-family:Arial;mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:
Arial" class=""><o:p class=""></o:p></span></p><p class="MsoNormal" style="margin-bottom: 12pt;"><a href="https://hes32-ctp.trendmicro.com/wis/clicktime/v1/query?url=https%3a%2f%2fartists.spotify.com%2ffaq%2fmastering%2dand%2dloudness%23will%2dspotify%2dplay%2dmy%2dtrack%2dat%2dthe%2dlevel%2dit%2527s%2dmastered&umid=b1658228-8477-4d37-bd69-bbbaffe8e50c&auth=844ce87b8192f356b8dc8ceed1c7d187eeaf8cb2-65ff086a64797faaad61efb59e9fa13cd325260b" class=""><span style="font-family:Arial;mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:
Arial;color:purple" class="">https://artists.spotify.com/faq/mastering-and-loudness#will-spotify-play-my-track-at-the-level-it%27s-mastered</span></a><u class=""><span style="font-family:Arial;mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:
Arial;color:purple" class=""><o:p class=""></o:p></span></u></p><p class="MsoNormalCxSpMiddle"><span style="font-family:Arial;mso-fareast-font-family:
"Times New Roman";mso-bidi-font-family:Arial" class="">There is also this tool: <span style="color:blue" class="">Loudness penalty tester:
</span></span><span style="font-family:Arial;mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:
Arial" class=""><a href="https://www.loudnesspenalty.com" class="">https://www.loudnesspenalty.com</a></span></p><p class="MsoNormalCxSpMiddle"><span style="font-family:Arial;mso-fareast-font-family:
"Times New Roman";mso-bidi-font-family:Arial;color:blue" class="">And this article from
the NY Times : </span><a href="https://nyti.ms/2DYdW8T?smid=nytcore-ios-share" class=""><span style="font-family:
Arial;mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:Arial" class="">https://nyti.ms/2DYdW8T?smid=nytcore-ios-share</span></a><span style="font-family:Arial;mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:
Arial;color:blue" class=""><o:p class=""></o:p></span></p><p class="MsoNormalCxSpMiddle"><span style="font-family:Arial;mso-fareast-font-family:
"Times New Roman";mso-bidi-font-family:Arial;color:blue" class=""> </span></p>
<!--EndFragment--></div>
<!--EndFragment--></div></div></body></html>