[MLA] ***SPAM*** Sorry, I had to vent...

[Kevin Gross]

Normalized platforms aren't going to be much help when those responsible
don't fail squashed recordings. Normalization only helps us address the
loudness war where the motivation for the loudness is to encourage higher
playback levels. If the artists, AR people and Grammy-winning mixers aren't
bothered by the sound of squash, we're going to keep hearing it.

Listeners have been hearing squash for 20 years now. That's a whole
generation of listeners who expect music to sound like this regardless of
where they set their volume control. They've also been doing most of their
listening on the go in noisy environments or through portable systems that
may not sound so good for dynamic recordings.

Loudness normalization, among other things, gives producers the _option_ to
release competitive unsquashed recordings. Not everyone is going to
exercise this option. All we can do is ensure that the option is available
and make producers aware of the option.

We can also publicly shame producers for releasing squashed recordings, but
that's a subjective and artistic argument and I don't think flinging poo
like this will help further our cause and it is certainly not going to
endear Bob or Bob or Ian to their clients.

On Tue, Sep 19, 2017 at 12:02 AM, Thomas Lund <thomas at lund.one> wrote:

> Hi Bob,
>
> Sad. The word hasn’t reached everywhere yet, and I’m afraid only more
> normalized platforms quickly can help the situation.
>
> I was speaking recently at MPG in London where a good mastering engineer
> asked that I drop a song brought on USB into the normalization listening
> examples. The track was linear PCM directly from a client, measuring -5.6
> LUFS upon arrival. It became a hit regardlessly.
>
> cheers,
> Thomas
>
>
> On 18 Sep 2017, at 22.40, Robert Ludwig <gatewaybob at mac.com> wrote:
>
> Hi everyone,
>
> I just got in a project in from one of the *biggest-name *Grammy
> winning mixers and this is what he sent the artist as a listening reference!
> This sounds as distorted and unconscionable as it looks!
>
> (sorry, I feel better now after having shared).
> Best,
> Bob L.
>
>
> <Client ref.jpg>
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