[MLA] Buddy

[Kevin Gross]

Thanks for the report and reminder about the fun working at these large
organizations. I will reach out and see how far I can get with my contacts
at Google and Amazon.

Kevin Gross - AVA Networks

On Tue, Oct 24, 2017 at 1:46 AM, Grimm | Eelco <eelco at grimmaudio.com> wrote:

> Hi everybody,
>
> I didn't have a chance to update all of you about my meeting with Buddy.
> We had a very relaxed dinner. One of our topics of course was loudness
> normalization. It turned out that the full technical team is very much
> behind us to turn normalization on by default. Tom Holman is even very
> strongly pushing it. My 'Tidal' report, recommending album normalization
> always, has also found much support, lowering some of the last resistance.
> The problem however is the higher management (not the highest, but the in
> between levels). Like with all large companies, these guys fly in from
> other departments or companies, stay short and have little connection to
> the actual team on the floor. They are very hard to convince, it just
> depends on their mood of the day. The fact that AppleMusic Radio is turned
> on by default was apparantly an unnoticed accident. Buddy told me about
> some internal stuff - typically large company troubles - that I cannot
> share with you, but the effect is that Buddy is considering to move to
> another department. If he does I will make sure to be introduced to his
> successor.
>
> There was also good news. The fact that Tidal now also will turn
> normalization on by default has more impact on the management than the
> internal pressure. Apple has become a follower not a leader. So they will
> probably be the last to join. Perhaps it is best to focus our efforts on
> SoundCloud and Google first. At a certain moment the external pressure will
> become too big for Apple.
>
> Cheers,
> Eelco
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